Course Details

Sales and Marketing Management


Course Overview

Sales & Marketing Management is a 2-day short course designed to provide participants with a comprehensive understanding of sales and marketing principles and their application in the business world. The course will cover key topics such as sales strategies, marketing mix, consumer behavior, and digital marketing. Participants will also learn how to develop effective marketing and sales plans that align with organizational goals and objectives. The course delivery options include both in-class and virtual training, and upon completion, participants will receive a KNUST certificate.

Content and Learning

This course will cover the following topic areas:

Unit 1: Introduction to Sales and Marketing Management Unit 2: Sales Strategies and Tactics Unit 3: Marketing Mix and Consumer Behavior Unit 4: Branding and Positioning Unit 5: Digital Marketing and Social Media Unit 6: Sales Forecasting and Budgeting Unit 7: Sales Management and Team Building Unit 8: Emerging Trends in Sales and Marketing Management This course is ideal for individuals who want to learn how to develop effective sales and marketing strategies, plans, and tactics that can help their businesses grow and succeed. It is suitable for: • Business owners and entrepreneurs who want to learn how to develop and implement effective sales and marketing plans • Sales and marketing professionals who want to enhance their skills and knowledge and stay updated on the latest trends and practices in the industry • Non-profit organizations and social enterprises that want to develop marketing plans to increase awareness and attract donors • Managers and executives who want to understand the role of sales and marketing in achieving organizational objectives • Anyone interested in learning about sales and marketing management principles and their practical application in the business world.


This program is designed for professionals, entrepreneurs, and individuals who want to learn about sales and marketing management principles and their practical application in the business world. The course is open to individuals with a background in business, marketing, advertising, or related fields. Participants will gain practical skills and knowledge that can be applied in various settings, including corporate, non-profit, and entrepreneurial environments.

What Our Students Have to Say

Attending courses at the Africa School of Entrepreneurship was a game-changer for me. The curriculum is well-structured, and the instructors are not only knowledgeable but also passionate about nurturing entrepreneurial skills. I gained practical insights into business planning, financial management, and effective communication. The supportive learning environment fostered my confidence, and I am now successfully running my own business. Thank you, Africa School of Entrepreneurship!
From Takoradi, Ghana
The Africa School of Entrepreneurship provided me with the skills and mindset needed to navigate the challenges of entrepreneurship. The faculty goes above and beyond to ensure students grasp the concepts and apply them practically. The focus on practical experience through case studies and projects gave me the confidence to launch my own venture. The ongoing mentorship and support from the school's network have been instrumental in my ongoing success.
From Accra
As a student at the Africa School of Entrepreneurship, I was impressed by the depth and relevance of the environmental courses. The instructors were not only experts in their fields but also passionate advocates for sustainable development. The hands-on projects allowed me to apply theoretical knowledge to real environmental issues, fostering a sense of responsibility and creativity. Thanks to this program, I am now actively involved in launching green initiatives and promoting environmental awareness within my community.
From Accra
Attending the Africa School of Entrepreneurship for environmental courses was a transformative experience for me. The program not only broadened my understanding of environmental challenges but also provided practical tools for addressing them through entrepreneurship. The school's emphasis on ethical business practices and environmental sustainability has shaped my values as a professional. I now feel well-equipped to contribute meaningfully to the green economy and create positive change through my entrepreneurial ventures.
From Techiman