Course Details

Public Relations and Corporate Communications


Course Overview

Public relations and corporate communications are critical to any organization’s success in today’s business world. Effective communication strategies help organizations to build and maintain positive relationships with their stakeholders, including customers, employees, investors, and the general public. This course is designed to provide participants with an in-depth understanding of the principles, strategies, and best practices of public relations and corporate communications. Participants will learn how to create and implement effective communication plans, develop key messages, and use various communication channels to reach their target audiences. They will also learn how to manage crises, build and maintain relationships with the media, and measure the effectiveness of their communication efforts.

Content and Learning

This course will cover the following topic areas:

Unit 1: Introduction to Public Relations and Corporate Communications Unit 2: Developing Communication Strategies Unit 3: Creating Key Messages Unit 4: Communication Channels and Tools Unit 5: Media Relations Unit 6: Crisis Communications Unit 7: Measuring Communication Effectiveness Unit 8: Case studies and best practices This course is ideal for anyone who wants to develop their knowledge and skills in public relations and corporate communications, including: • Marketing and communication professionals looking to enhance their skills and knowledge • Public relations and corporate communication practitioners looking to update their skills and knowledge • Managers and executives responsible for managing communication within their organizations • Entrepreneurs and business owners looking to improve their communication skills • Individuals interested in pursuing a career in public relations or corporate communications.


This program is designed for professionals, practitioners, and decision-makers working in the field of public relations, corporate communications, marketing, and advertising. The course is open to individuals with a background in communications, journalism, marketing, or related fields.

What Our Students Have to Say

Attending courses at the Africa School of Entrepreneurship was a game-changer for me. The curriculum is well-structured, and the instructors are not only knowledgeable but also passionate about nurturing entrepreneurial skills. I gained practical insights into business planning, financial management, and effective communication. The supportive learning environment fostered my confidence, and I am now successfully running my own business. Thank you, Africa School of Entrepreneurship!
From Takoradi, Ghana
The Africa School of Entrepreneurship provided me with the skills and mindset needed to navigate the challenges of entrepreneurship. The faculty goes above and beyond to ensure students grasp the concepts and apply them practically. The focus on practical experience through case studies and projects gave me the confidence to launch my own venture. The ongoing mentorship and support from the school's network have been instrumental in my ongoing success.
From Accra
As a student at the Africa School of Entrepreneurship, I was impressed by the depth and relevance of the environmental courses. The instructors were not only experts in their fields but also passionate advocates for sustainable development. The hands-on projects allowed me to apply theoretical knowledge to real environmental issues, fostering a sense of responsibility and creativity. Thanks to this program, I am now actively involved in launching green initiatives and promoting environmental awareness within my community.
From Accra
Attending the Africa School of Entrepreneurship for environmental courses was a transformative experience for me. The program not only broadened my understanding of environmental challenges but also provided practical tools for addressing them through entrepreneurship. The school's emphasis on ethical business practices and environmental sustainability has shaped my values as a professional. I now feel well-equipped to contribute meaningfully to the green economy and create positive change through my entrepreneurial ventures.
From Techiman