Course Details

Customer Relationship Management


KNUST Certificate signed by Vice Chancellor

Course Overview

The Customer Relationship Management (CRM) course is designed to equip participants with the skills and knowledge needed to effectively manage customer relationships and improve business growth. The course will cover key concepts and techniques for building and maintaining long-lasting customer relationships, as well as best practices for managing customer data and using it to drive business growth. Participants will learn how to implement CRM strategies to maximize customer satisfaction, loyalty, and retention.

Content and Learning

This course will cover the following topic areas:

Unit 1: Introduction to Customer Relationship Management Unit 2: Building Customer Relationships Unit 3: Managing Customer Data Unit 4: Leveraging Customer Data for Business Growth Unit 5: Customer Retention Strategies Unit 6: Best Practices in Customer Relationship Management Unit 7: CRM Tools and Technologies This course is for anyone who wants to improve their ability to manage customer relationships and drive business growth. Participants will learn how to implement CRM strategies that are tailored to their business needs, and they will acquire the skills and knowledge needed to make data-driven decisions. This course is ideal for: • Business owners and entrepreneurs who want to improve their customer relationship management skills • Sales and marketing professionals who want to develop their understanding of CRM strategies and best practices • Managers who need to improve their ability to manage customer relationships and drive business growth • Non-profit organizations and community leaders who want to build partnerships and collaborations to address social and environmental challenges.


This program is designed for managers and executives who do not have a background in finance but need to develop their skills in customer relationship management. The course is ideal for sales and marketing professionals, business owners, and managers who want to improve customer satisfaction, retention, and loyalty.

What Our Students Have to Say

Attending courses at the Africa School of Entrepreneurship was a game-changer for me. The curriculum is well-structured, and the instructors are not only knowledgeable but also passionate about nurturing entrepreneurial skills. I gained practical insights into business planning, financial management, and effective communication. The supportive learning environment fostered my confidence, and I am now successfully running my own business. Thank you, Africa School of Entrepreneurship!
From Takoradi, Ghana
The Africa School of Entrepreneurship provided me with the skills and mindset needed to navigate the challenges of entrepreneurship. The faculty goes above and beyond to ensure students grasp the concepts and apply them practically. The focus on practical experience through case studies and projects gave me the confidence to launch my own venture. The ongoing mentorship and support from the school's network have been instrumental in my ongoing success.
From Accra
As a student at the Africa School of Entrepreneurship, I was impressed by the depth and relevance of the environmental courses. The instructors were not only experts in their fields but also passionate advocates for sustainable development. The hands-on projects allowed me to apply theoretical knowledge to real environmental issues, fostering a sense of responsibility and creativity. Thanks to this program, I am now actively involved in launching green initiatives and promoting environmental awareness within my community.
From Accra
Attending the Africa School of Entrepreneurship for environmental courses was a transformative experience for me. The program not only broadened my understanding of environmental challenges but also provided practical tools for addressing them through entrepreneurship. The school's emphasis on ethical business practices and environmental sustainability has shaped my values as a professional. I now feel well-equipped to contribute meaningfully to the green economy and create positive change through my entrepreneurial ventures.
From Techiman